Last updated: April 12, 2026
1. Introduction
Styra ("we", "us", or "our") operates the Styra web application. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.
Data controller: Styra, contact: support@styra.app
2. Information We Collect
Personal information you provide:
- Email address (when creating an account)
- Selfie photos (for color analysis)
- Body measurements and preferences (from style quiz)
- Wardrobe photos you upload
Automatically collected information:
- Device type and browser information
- Usage data and interaction patterns
- IP address and approximate location
3. How We Use Your Information
- To provide personalized style analysis and recommendations
- To generate your color type, style report, and wardrobe suggestions
- To process scan requests and provide buy/skip verdicts
- To improve our AI algorithms and service quality
- To communicate with you about your account and updates
- To process payments and manage subscriptions
Legal basis for processing (GDPR Article 6):
- Contract performance — processing your photos and quiz data to deliver the styling service you subscribed to
- Consent — selfie and wardrobe photo uploads, marketing communications
- Legitimate interest — service improvement, fraud prevention, analytics
4. Photo Processing
Selfie photos are processed using AI to determine your color type and features. Wardrobe photos are analyzed to categorize your clothing items. Photos are stored securely and are not shared with third parties. You can delete your photos at any time from your account settings.
5. Data Storage & Security
We use industry-standard security measures to protect your data. Your information is stored on secure servers and encrypted in transit.
Retention periods:
- Account data — retained while your account is active, deleted within 30 days of account deletion
- Photos (selfies, wardrobe) — retained while your account is active, deleted within 30 days of account deletion or upon your request
- Payment records — retained for up to 7 years as required by tax and accounting regulations
- Analytics data — anonymized and retained for up to 24 months
6. International Data Transfers
Your data may be processed in countries outside the European Economic Area (EEA), including the United States, where our service providers operate. When we transfer data outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.
7. Third-Party Services
We may use third-party services for:
- Payment processing (Stripe)
- AI analysis (Anthropic Claude, OpenAI)
- Analytics (to understand usage patterns)
- Cloud storage and hosting (Vercel, AWS)
These providers have their own privacy policies governing the use of your information.
8. Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate data
- Delete your account and associated data
- Export your data
- Opt out of marketing communications
- Withdraw consent at any time
9. Cookies
We use essential cookies to maintain your session and preferences. We do not use third-party tracking cookies without your consent.
10. Children's Privacy
Our service is not intended for users under 16 years of age. We do not knowingly collect personal information from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
12. Contact Us
If you have questions about this Privacy Policy, please contact us at support@styra.app.